Going from a good to great presentation with power point can turn an informative reunion into a great adventure. Here are five things you can change in your presentation today to improve your client presentations.
1 Using Personas
Using full-bled pages with the customer images help convey a human story.
Having people, rather than theory, speak of the real-life customer experience can be a great way to introduce pain points and discuss end-customer needs. Let the person take up the whole screen for a bigger impact.
2 Transforming Text into Conceptual Diagrams
Complex ideas are simply a collection of relationships between different ideas. You can use Slide:ology’s useful directory of digrams to express just the right idea!
Complex ideas can often be boiled down to a diagram depicting the relationship between various items. They can be a great tool to synthesize, be it technical solutions or strategy-level information.
3 Helping Clients understand Main Points
How you choose to display information on a slide can help a client hone in on the important point right away.
Using shade, shape, colour, size or any other distinctive attribute, you may be able to help the client instinctively grasp the main point by contrasting it with the rest of the items on the slide. Make the visual reflect the speech.
4 Making Numbers Speak
By using a three step process, it’s easy to turn a jumble of numbers into meaningful data. Help the client see your point.
By putting emphasis on the data you wish you highlight, and keeping the rest smooth in the background, you help the client digest graphs and see your point. Always select trends and statistics graphs with a precise message in mind : what is the message to wish to deliver with the chosen graph? Proceed to highlighting that message, either with different colours, with arrows, shading or with any other means to drive your point.
5 Creating Marketecture Sketches
Visual design is always easier to express an idea than slides with words or too many unconnected diagrams. An elegant solution is to bring it all together in one centralized conceptual drawing.
Marketecture sketches are marketing materials with embed concepts. They illustrate a metaphorical ecosystem, strategy or IT landscape. By combining several diagram types, one may build a marketecture structure to drive across the complex relationships between several ideas. You may use your iPad or a tablet computer with Art Rage, or any other suitable stylus-sensitive app/software.
All these ideas, and many more, can be found in Slideology, by Nancy Duarte. Check it out on Amazon now!
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