The document above is part of a Newsletter I used to produce back in 2009 for the Rotaract’s US, Canada & Caribbean’s Multi Dristrict Organiztion as VP Marketing & Public Relations. I was talking to a friend whose business was reconsidering its marketing strategy and realized how the concepts depicted here were very much useful for professionals too, working in the for-profit sector. You may view this simple 5 step model to customer acquisition and loyalty by clicking on the above picture.
Corina on Work 